• L´Oréal Professionnel Dia Richesse

L´Oréal Professionnel Dia Richesse professional semi-permanent hair color S11 Silver 50 ml

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  • Code: 131562

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Description

Product description professional semi-permanent hair color S11 Silver 50 ml

L'Oréal Professionnel Dia Richesse is a semi-permanent hair colour that perfectly covers grey hairs, creates rich and natural highlights in the hair and thanks to tone-on-tone technology enhances the natural beauty of the hair. After colouring, the hair is silky soft and shiny.

Features of L'Oréal Professionnel Dia Richesse:

Covers up to 70% of grey hair.

Lightens up to 1.5 shades

Creates a natural look for light and dark hair

Lasts up to 6 weeks

Quick and easy application

Preparation:

Use a plastic bowl or other plastic container to mix the dye mixture (not metal).

Mix the mixture thoroughly in a 1:1.5 ratio (1 part dye, 1.5 parts activating emulsion)

The quantity can be reduced, but the 1:1.5 ratio must be maintained

Activating emulsion:

Use L'Oréal Professionnel Diactivatuer activating emulsion.

For a light, natural colour, use 6 vol (1.8%) activating emulsion.

To cover the first grey hairs, mix the colour with activator 9 vol. (2.7%).

In case you want to cover heavier greying hair, use the strongest activator 15 vol. (4.5%).

To use:

Apply the resulting mixture to the hair according to the desired result and leave on for 5 - 20 minutes.

At the end of the treatment period, lather the hair with a small amount of water, then wash thoroughly with a shampoo designed for coloured hair, treat with a conditioner for coloured hair and then condition as usual.

Warning:

Before dyeing, test for allergic reactions on a small patch of skin.

The colour is intended for professional use only.

Use gloves!

Read the instructions in the hair dye instructions carefully.

Product specifications

parameter value
Product portfolio Hair cosmetics
Gender For women
Category Hair colouring
Brand L´Oréal Professionnel
Collection Dia Richesse
Size 50 ml
Hair type all hair types

Safety Information:

Keep out of reach of children., In case of eye contact, rinse immediately with water., Do not use for purposes other than hair coloring., Avoid contact with damaged skin and eyes., You must perform a patch test 48 hours before each use of this product., Read and follow the instructions.

Distributor:

L'Oréal S.A.
www.loreal.com

EAN: 3474636608669

About the brand

About the brand L´Oréal Professionnel

L’Oréal Professionnel is a legendary French brand that was founded in 1909 in Paris by visionary chemist Eugène Schueller. His pioneering approach to hair care and coloring transformed the world of hairdressing and laid the foundations of modern professional cosmetics. From its inception, the brand has consistently set trends, innovated, and pushed the boundaries of hair cosmetics. Over time, L’Oréal Professionnel has become synonymous with top quality, creativity, and the trust of professionals worldwide, as evidenced by numerous collaborations with leading global hairdressers and stylists.

The philosophy of L’Oréal Professionnel is based on the fusion of science, beauty, and art. The brand emphasizes sustainability and ethics—for example, its products are not tested on animals, and many lines use recyclable packaging or natural ingredients. Innovation and the development of new technologies are in the brand’s DNA, drawing inspiration from global fashion shows and current trends from the streets of major cities. The #StyleMyHair campaign and inspiring presentations on social media show that L’Oréal Professionnel is close to both professionals and anyone who desires perfect hair. Well-known brand ambassadors include top hairstylists who set the tone in global hair fashion.

The L’Oréal Professionnel range includes a wide variety of products for hair care, styling, coloring, and special hair treatments. Iconic lines include Serie Expert for targeted care according to hair needs, Majirel for intense and long-lasting colors, and Tecni.Art for creative styling. The brand regularly introduces limited editions and innovative products in collaboration with leading hairdressers. L’Oréal Professionnel is the ideal choice for anyone seeking a professional level of hair care—from demanding customers desiring a luxurious result to trend lovers and those with an original style.

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